Aurora DTC
A direct-to-consumer lifestyle brand scaling beyond its first ₹1 crore in annual revenue, with ambitions to expand into new product categories.
Rising ad costs and stagnant return on ad spend had capped growth. Creative was inconsistent and the funnel leaked at checkout.
Rebuilt the acquisition engine end-to-end: a new creative testing system, full-funnel Meta Ads structure, Google Shopping coverage and a conversion-focused storefront redesign.